In 2006 Emy Blixt went to the closed-down clog factory in her childhood village in southern of Sweden and discovered their old stock of 300 clogs from the 70’s. Her friends went crazy for more so she started to design new fashion clogs.

Swedish Hasbeens started in 2007 when Emy Blixt and Cecilia Wingård Neuman realized that modern shoes lack the colours, the natural craftsmanship and quality that the traditional shoes once had. The challenge was to produce the shoes in organic materials with new fashion designs using the old production methods from the 70’s. The old factories had to learn new designs and a new way to make organic and high-quality shoes. Since then Swedish Hasbeens has moved on to other product categories like boots, bags, belts and children’s shoes, all based on retro-inspired fashion with high demands on organic materials and sustainable production. However, the desire to create fun, vibrant and creative products is what drives the people behind the brand.

Swedish Hasbeens’ products are now sold in more than 20 countries with US being the largest one. Some of the world’s most influential stores carry their products like American Rag in LA, Bird in NY, Merci in Paris and Antonia in Milano. Swedish Hasbeens has received a huge amount of editorial coverage in media like ELLE, Vogue, Nylon, Lucky Magazine. Also several very influential people have started to wear the shoes. Sarah Jessica Parker wore them on the set of Sex and the City 2 and others who have been seen wearing the shoes include Maggie Gyllenhaal, Kylie Minogue, Robyn, Nina Persson from the Cardigans and of course Dolly Parton.