Swedish Hasbeens, the leading retro eco shoe brand, are opening a POP UP store in Stockholm in the end of April this Spring. The whole range of shoes, bags, belts and other accessories will be available in the store. The opening is timed with the launch of five new casual summer styles from the fashion company's new High Summer Collection.
"During the 50´s a whole generation suddenly had more leisure time to spend with their families, which lead to a boom in beach life and summer outdoor activities. So for this summer the focus for the Hasbeens designs are easy, 50's style and comfort", says Emy Blixt, designer at Swedish Hasbeens.
The new and wider Autumn and Winter Collection 2012 will also be available in the store during September.
"We want to explore the opportunities of own retail in our home market, where we feel the consumer is really ready for our full range", says Martin Sjöström, CEO of Swedish Hasbeens.
The Pop Up Store will be open from April, 26 until September, 30.
Download pictures from the High Summer Collection
Pictures from the Spring and Summer Collection
Swedish Hasbeens was founded in year 2007 by Emy Blixt and Cecilia Wingård Neuman and their products are today sold in over 20 countries. The iconic wooden clogs are still made in the same way as in the 1970's, manufactured in organic materials, mixing playfully now and then.
For more information and pictures, please contact:
cell +46 70 440 39 03
office +46 8 722 81 01