Her name was Anita and she was the hottest mum in all of southern Sweden in the 1970’s. While smoking Camel she screamed at her kids until her curlers fell out and just looked fabulous in her white high-heeled clogs.
One summer day in 2006 we found the shoes she wore (300 pairs of red, white and black beautiful clogs from the 70’s) in the basement of an old clog factory in the neighboring village and brought them to Stockholm. So for all these people that shared our love for Anita’s wooden shoes and for ourselves we started Swedish Hasbeens.
Our ambition is to continue to release more incoherent and fun shoes and stuff inspired by Hasbeens that once ruled the planet.
The Hasbeens toffels, bags and belts are based on original 70’s models and are made of ecologically prepared natural grain leather since it’s the most beautiful and the highest quality at the same time as it’s environmentally friendly.
They are still handmade with respect for people and the environment in the old traditional way, and in small factories that have made shoes for decades. Our production methods and material are kind to nature and people. Happy toffels make happy people.
The shoes of the Swedish fashion brand Swedish Hasbeens were chosen as the trend of the year in Sweden at the annual Trend Award Gala 2008 in Stockholm.
During 2009 Swedish Hasbeens have become one of Sweden’s fastest growing fashion brands and now sells in 20 countries.
The Production - Better Shoes For A Better World
Cheaper and faster. In a world where fashion consumption relies on mass production, cheap labor and conventional trends ideas like sustainability, creativity and quality are sacrificed. Sacrificed for short-term profitability and fear of failure.
Swedish Hasbeens’ shoes will always be sustainable. The materials will be natural. The people who make the shoes will always have good work situations. This makes the shoes good for the people who wear them, the people who make them and for the nature where they came from and will return to. These are the demands that we as modern consumers need to ask ourselves when we buy something. Do we want to make this a better world?
Quality That Lasts
Quality means sustainability. If all products were made to last, our burden on nature would be a lot less. Therefore, our shoes will last and you can feel it when you hold them in your hand. You will feel the durability of our naturally tanned leather and the strength of the very best lime tree and alder wood always made from one piece. You will not be able to find higher quality in the materials in the world today or more dedicated people making them.
You Are Looking At A Revolution
Revolutions bring change and we all feel the time has come. The time to throw away the plastic chrome tanned shoes with too much bling-bling and really bad quality. People across the world are demanding quality, natural materials that age great and that our grandkids can wear. Bring on the revolution!
Machines can never replace humans. Our shoes will always be made by hand. That makes them better than any machine-made shoes. Swedish Hasbeens’ shoes are made by artisans in an old traditional way in small factories that have made shoes for decades. This makes every shoe unique and a work of art.
We will keep on making sustainable shoes in natural grain leather inspired by great Hasbeens that once ruled the planet. Maybe that is why we now are one of Sweden’s fastest growing fashion brands present in more than 22 countries and of course... even Sarah Jessica Parker has now switched from her Manolos.
Better Shoes For A Better World!
/ Swedish Hasbeens
What is a Hasbeen?A Hasbeen is tired. Tired of being branded as a categorized targetgroup. Tired of being analyzed and increasing profits of corporations.
A Hasbeen shows their love for creativity, joy and quality in what they wear. Regardless of what brands and famous people spam them withtired and expensive advertising.
A Hasbeen is not a categorized consumer but creates her or his own style, mixing playfully and without respect from different ages and cultures.
A Hasbeen is not perfect like in a fashion magazine, does not care for being over-trendy. A Hasbeen dressed the way they feel or want.
A Hasbeen is inspired by other Hasbeens through-out the ages. From the joy and the unafraid creativity of all Hasbeens like in the 1970’s. When a whole generation were liberated from boring clothes and nature and equality became more important than bureaucrats in polyester suits fighting over oil (or was that the 2000’s…). Anyway they were brave, individual and strong and they dressed like it. They made us all realize that we are not anonymous and typecast consumers but instead should refuse to be categorized and branded.
They were Hasbeens and they believed in something larger than themselves.
Hasbeens know sometimes you have to move back to be able to move forward. Forward to freedom and courage that is shown in action and in what we wear and define ourselves as. Our ambition is therefore to continue to release more incoherent and fun products.